White-label security awareness training lets an MSP deliver lessons, phishing simulations and risk reporting to clients under its own brand instead of the vendor's. Cyber Aware is the best white-label option for MSP-led delivery in 2026 - branded portals, emails, reports and certificates on top of automated phishing simulation - while KnowBe4 suits MSPs serving enterprise clients and GoPhish stays the free, self-hosted fallback.
TL;DR
- Branding depth separates real white-label from a logo on a PDF: look for branded portals, enrolment emails, client reports and certificates.
- Cyber Aware leads for MSP-led delivery: 120+ story-driven modules, automated phishing simulation, a per-client Human Risk Score and full white-label branding.
- KnowBe4 brings the deepest library and partner ecosystem for enterprise accounts; Huntress runs the programme for you as a managed service.
- GoPhish is free and open source but ships no training content, no client reporting layer and no branding.
What makes a good white-label awareness platform
- Branding depth. Portal, enrolment emails, monthly reports and completion certificates under your logo - not a vendor-branded PDF with your logo stamped on it.
- Automation. Client enrolment, course drops, reminders and remediation run without a technician per client.
- Client-facing reporting. A branded report your client can read unaided, with a trend line, not just a raw click-rate export.
- Per-seat economics. Pricing that survives a 20-client portfolio, where a handful of small clients still need to be profitable.
- Integration surface. Enrolment from Microsoft 365 or Google Workspace, SSO for bigger clients, and automation hooks such as Zapier.
At a glance
| Platform | Best for | Standout feature | Key limitation |
|---|---|---|---|
| Cyber Aware | MSP-led delivery to SMBs | Full white-label: portal, emails, reports, certificates | Standardised library, not custom-built content |
| KnowBe4 | Enterprise-scale programmes | Largest template library and partner ecosystem | Cost and admin overhead for small clients |
| Huntress SAT | Managed-service delivery | Vendor runs the programme for you | Less branding control than self-serve |
| uSecure | Budget-conscious portfolios | Low per-seat cost with essentials covered | Smaller library, lighter simulation depth |
| GoPhish | Hands-on operators | Free, open source, full control | No content, no reporting, no branding |
1. Cyber Aware: best for MSP-led delivery at scale
Cyber Aware is a human risk platform built for MSPs. Training runs on 120+ story-driven animated modules delivered on a schedule you set, with phishing simulation that auto-enrols anyone who clicks into remediation, plus policy tracking and a per-client Human Risk Score.
Cyber Aware pros:
- Full white-label delivery - portal, enrolment emails, reports and certificates all carry your brand.
- Automated cadence: enrolment from Microsoft 365 or Google Workspace, monthly course drops, due and overdue reminders, scheduled reports.
- Per-client and portfolio-level reporting, so a monthly client report takes minutes, not half a day.
Cyber Aware cons:
- The library is standardised; there is no consultant-built custom curriculum.
- It is built for the SMB market - enterprise buyers asking for a marquee vendor name may push back.
Best for: MSPs serving Australian SMBs who want the platform to run the programme under their brand.
2. KnowBe4: best for enterprise-scale programmes
KnowBe4 is the largest security awareness vendor, with a template library and reporting depth that enterprise security teams already know. Its partner programme includes white-label options for MSPs delivering under their own brand.
KnowBe4 pros:
- The deepest template library in the category and a mature ecosystem of integrations.
- Reporting that satisfies enterprise clients with their own security teams.
KnowBe4 cons:
- Cost and admin overhead that is hard to justify on small clients.
- Feature tiers gate the capabilities smaller MSPs need most.
Best for: MSPs whose clients run their own security programmes and expect an enterprise vendor name.
3. Huntress Managed Security Awareness Training: best when you want the vendor to run it
Huntress built its name on an MSP-first managed model, and its security awareness training follows it: the vendor runs the programme while the MSP sells and owns the client relationship.
Huntress pros:
- Very low admin lift - no programme to configure per client.
- Service quality that MSPs already trust from its managed detection products.
Huntress cons:
- Less branding control than a self-serve platform.
- You hand over programme decisions you may want to own.
Best for: MSPs that want awareness sold but not administered.
4. uSecure: best for price-sensitive portfolios
uSecure positions itself as affordable awareness training and runs an MSP programme for partners delivering to small clients.
uSecure pros:
- Low per-seat cost that keeps small engagements viable.
- Covers the essentials: awareness modules, phishing testing, basic reporting.
uSecure cons:
- Smaller library and lighter simulation depth than the leaders.
- Branding and automation are thinner than Cyber Aware's white-label set.
Best for: portfolios of very small clients where price decides the deal.
5. GoPhish: best free option
GoPhish is an open-source phishing simulation framework. It is free, self-hosted and gives you full control over campaigns.
GoPhish pros:
- Free, forever, with no per-seat cost.
- Full control for operators who want to build campaigns themselves.
GoPhish cons:
- No training content, no client reporting layer, no branding - you build all of it.
- Self-hosting means maintenance, deliverability and updates are your problem.
Best for: hands-on operators running their own simulations on a zero budget.
How we ranked
Branding depth came first - a platform that only stamps a logo on a report is not white-label. Automation, client-facing reporting, per-seat economics and the integration surface followed. Platforms that could not evidence white-label delivery across portal, email and reporting were left off.
Which should you choose?
- Running a portfolio of SMB clients under your own brand? Cyber Aware: the white-label depth and automation are the point. Compare security awareness platforms for the full field.
- Serving enterprise clients with procurement checklists? KnowBe4.
- Selling awareness but not staffed to run it? Huntress.
- Zero budget, technical operator? GoPhish.
Whichever you pick, the deliverable your client renews on is reporting: human risk reporting shows what a monthly client-facing report should contain, and security awareness training covers the cadence behind it.
FAQ
Can MSPs white-label Cyber Aware? Yes - portal, enrolment emails, reports and certificates all carry the MSP's brand rather than the vendor's.
Is GoPhish really free? Yes. It is open source and free to self-host, but you supply the training content, the reporting and the branding.
Does KnowBe4 offer white-label delivery? Options exist through its partner programme - check the current partner terms, as capability varies by tier.
What does white-label awareness training cost? Per-seat pricing is the standard model. Cyber Aware prices per seat via MSP partners; request quotes for a like-for-like comparison.
Can client data stay separate per client? Portfolio platforms give per-client views and rollups. Confirm data segregation during any trial before you commit.
Which platform suits an MSP with 10 small clients? Cyber Aware if branding and automation matter most, uSecure if price decides.