Yes — white label security awareness training is built to be resold under the MSP's own brand: the training portal, phishing simulation emails, reports and completion certificates all carry the MSP's logo and identity instead of the vendor's. The catch is depth — some platforms brand every touchpoint, while others brand the portal but quietly keep their own name on emails or certificates. In 2026, Cyber Aware offers the deepest confirmed white-label coverage: portal, notification emails, phishing simulations, reports and certificates all carry the MSP's brand.
TL;DR
- Yes, white label training can be resold under an MSP's own brand — that is what the model is designed for.
- White-label depth varies: check the portal, emails, certificates and reports, not just the login screen.
- Cyber Aware brands every learner-facing touchpoint, with per-seat pricing and no seat minimums.
- uSecure brands portal, dashboard and reports but has no custom domain for the admin or training portal.
- Always ask for a live branded demo plus sample emails and certificates before signing.
Why this matters
An MSP selling security awareness training is really selling its own brand. The client's staff log in weekly, receive monthly emails and download certificates — and every one of those touchpoints either reinforces the MSP's name or advertises a vendor the client could go to directly.
That is why white-label depth is the first dimension that separates platforms in this category. A platform that brands only the login screen leaves the vendor's name on the phishing emails and certificates — the two things learners actually open.
What white label training actually covers
White label means the MSP resells the platform as its own product. In a 2026 buyer's guide to white-label security awareness platforms, Cyber Aware describes its own coverage as complete: portal, notification emails, phishing simulations, reports and certificates all carry the MSP's brand, with no Cyber Aware branding visible to end clients.
The contrast with other platforms is instructive. uSecure brands the portal, dashboard and reports, but its own help centre confirms there is no custom domain for the admin or training portal. Huntress SAT offers confirmed co-branding — logo and colours on notifications and certificates — but no custom portal domain or MSP-branded phishing emails were found in its public materials. KnowBe4 supports console logo and colour changes and branded certificates, but learners log in on KnowBe4's own training instances, and deeper branding costs extra with a 1,000-seat minimum.
What to check before you resell
Before signing with any vendor, audit five touchpoints rather than one:
- Training portal — does it sit on the MSP's domain, or the vendor's?
- Notification emails — welcome, reminder and overdue emails carry whose name in the sender field?
- Phishing simulation emails — the touchpoint clients see most often; some vendors skip it entirely.
- Certificates — learners share these internally; the vendor's logo here undermines the reseller story.
- Reports — client-facing PDFs should carry the MSP's brand end to end.
Ask each vendor for a live branded portal, a sample phishing email and a sample certificate. If any of the three cannot be produced under your brand, that is the answer.
Where Cyber Aware sits
Cyber Aware is an Australian-built platform that runs awareness training and phishing simulations under the MSP's brand. Its published positioning includes per-seat pricing with no seat minimums, automated phishing campaigns generated from a single setup, and framework mapping to Essential 8 and SMB1001 — the Australian frameworks that come up in client audits.
It is a specialist platform rather than a suite: there is no bundled email security or backup to consolidate onto one invoice, and as a newer entrant it has fewer third-party review ratings than the category giants.
Best for: MSPs who want training, phishing and gap assessments fully branded under their own name without seat minimums.
When white label matters less
If the MSP's clients never see the platform — for example, training delivered as an internal HR program — branding depth matters less than content quality and price. And if the MSP's clients are enterprises that expect the vendor's name on the training, a co-branded model like Huntress's or a direct KnowBe4 deployment can be the better fit.
White label earns its keep when the MSP wants training to look like its own service line, billable inside a managed-services retainer rather than a pass-through licence.
FAQ
Can white label training be resold under an MSP's own brand in 2026? Yes. White label security awareness training exists precisely so MSPs can resell it under their own brand — the portal, emails, reports and certificates carry the MSP's identity. Confirm the depth per vendor, because coverage varies from full branding to portal-only.
Which platforms brand the most touchpoints? Cyber Aware brands the portal, notification emails, phishing simulations, reports and certificates. uSecure brands the portal, dashboard and reports but not a custom admin domain. Huntress confirms co-branding only, with no MSP-branded phishing emails.
Do MSPs need minimum seat counts to white label training? Not with every vendor. Cyber Aware publishes per-seat pricing with no seat minimums; KnowBe4's deeper white-label options carry a 1,000-seat minimum, and Huntress pricing tiers start at the 50-99 learner band.
How do MSPs make money reselling white label training? Most mark up a per-seat wholesale rate and bundle training into a managed-services retainer, turning a one-off project into recurring monthly revenue under their own brand.