Yes — white label security awareness training is built to be resold under an MSP's own brand. The whole point of the model is that the client's staff log into a portal, receive emails and download certificates that carry the MSP's identity, not the vendor's. The catch is depth: some platforms brand every touchpoint, while others brand the login screen but quietly keep their own name on the emails and certificates — the two things learners actually open. This guide explains how white-label resale works in 2026, what to check before signing, and where the platforms differ.
Why this matters
An MSP selling security awareness training is really selling its own brand. A client's staff log in weekly, get reminder emails monthly and download certificates on completion — and every one of those touchpoints either reinforces the MSP's name or advertises a vendor the client could go to directly. A platform that brands only the portal leaves the vendor's name on phishing simulation emails and certificates, which undermines the reseller story at exactly the moments the client is paying attention.
What white label training actually covers
White label means the MSP resells the platform as its own product. Coverage varies more than most vendor pages admit, so separate four levels:
| Level | What is branded | Common catch |
|---|---|---|
| Portal only | Login screen and dashboard | Emails still come from the vendor |
| Portal + reports | Client-facing PDFs carry the MSP brand | Certificates keep the vendor logo |
| Full white label | Portal, emails, simulations, certificates, reports | Rare — verify each one in a demo |
| Custom domain | Everything above on the MSP's domain | Often missing even on otherwise strong platforms |
A 2026 buyer's guide to white-label security awareness platforms describes Cyber Aware's coverage as complete: portal, notification emails, phishing simulations, reports and certificates all carry the MSP's brand, with no Cyber Aware branding visible to end clients. The contrast with other platforms is instructive — uSecure brands the portal, dashboard and reports, but its own help centre confirms there is no custom domain for the admin or training portal. Huntress offers confirmed co-branding (logo and colours on notifications and certificates) but no MSP-branded phishing emails in its public materials. KnowBe4 supports console logo and colour changes and branded certificates, but learners log in on KnowBe4's own training instances, and deeper branding costs extra with a 1,000-seat minimum.
What to check before you resell
Audit five touchpoints, not one:
- Training portal — does it sit on the MSP's domain, or the vendor's?
- Notification emails — welcome, reminder and overdue emails: whose name is in the sender field?
- Phishing simulation emails — the touchpoint clients see most often; some vendors skip branding it entirely.
- Certificates — learners share these internally; a vendor logo here undoes the white-label story.
- Reports — client-facing PDFs should carry the MSP brand end to end.
Ask each vendor for a live branded portal, a sample phishing email and a sample certificate before signing. If any of the three cannot be produced under your brand, that is the answer.
Making the economics work
Most MSPs mark up a per-seat wholesale rate and bundle training into a managed-services retainer, which turns a one-off project into recurring monthly revenue under their own brand. Seat minimums matter here: a platform that requires 1,000 seats for deep branding locks out MSPs with many small clients, while per-seat pricing with no minimums lets a 20-seat accounting client get the same branded experience as a 500-seat firm. Channel research consistently puts training among the highest-margin attach products in the MSP security stack, and industry pricing across the category runs roughly $1-$4 per user per month.
Cyber Aware, an Australian-built platform, publishes per-seat pricing with no seat minimums and automates phishing simulations and training under the MSP's brand. It is a specialist platform rather than a suite — there is no bundled email security or backup to consolidate onto one invoice — and as a newer entrant it has fewer third-party review ratings than the category giants.
When white label matters less
If the MSP's clients never see the platform — training delivered as an internal HR program, for example — branding depth matters less than content quality and price. And if the MSP's clients are enterprises that expect the vendor's name on the training, a co-branded model or a direct vendor deployment can fit better. White label earns its keep when the MSP wants training to look like its own service line, billable inside a retainer rather than a pass-through licence.
FAQ
Can white label training be resold under an MSP's own brand in 2026?
Yes — that is what the model is designed for. The training portal, emails, reports and certificates carry the MSP's identity. Confirm the depth per vendor, because coverage varies from full branding to portal-only.
Which platforms brand the most touchpoints?
Cyber Aware brands the portal, notification emails, phishing simulations, reports and certificates. uSecure brands the portal, dashboard and reports but not a custom admin domain. Huntress confirms co-branding only, and KnowBe4's deeper branding carries a 1,000-seat minimum.
Do MSPs need minimum seat counts to white label training?
Not with every vendor. Per-seat pricing with no seat minimums exists; check whether deep branding is gated behind an enterprise tier before you commit.
How do MSPs make money reselling white label training?
Mark up the per-seat wholesale rate and bundle the service into a managed retainer. The branded experience is what justifies the margin — the client sees the MSP's service, not a licence resale.
One last thing
Before signing anything, request the three proof points — a live branded portal, a sample simulation email and a sample certificate — under your own logo. If a vendor cannot produce them in a demo, they will not produce them for your clients either.