MSPs reselling security awareness training need one thing most vendors bolt on as an afterthought: a platform that looks like theirs, not the vendor's, in every client-facing screen, email, and report.
TL;DR
- A white label security awareness platform needs client-level branding, tenant separation, and role-based technician access — not just a logo swap.
- KnowBe4 and Proofpoint lead on content depth but are built for direct enterprise buyers, not reseller economics — Hold for most MSPs.
- Cythera, Sentrient, and Safetrac fit compliance-heavy Australian client bases better than global platforms — Consider.
- Cyber Aware is built around multi-tenant, branded delivery for MSP books of business in 2026 — Buy for MSPs scaling past a handful of clients.
Why this matters
A reseller margin disappears fast when every client asks why the training portal has someone else's logo on it. The technical fix is real: platforms differ hugely in how deep branding goes, whether it's a header swap or full domain, portal, and report white-labeling, and how technicians manage access across dozens of tenants without seeing every client's data. Get this wrong before you commit and you're locked into a re-migration project a year in. The list of security awareness platforms for MSPs below ranks six options against exactly that lens, not general training quality.
Australian MSPs also carry a compliance layer most global vendors weren't built around — APRA CPS 234 obligations flowing down from financial services clients, Essential Eight alignment requests from government-adjacent accounts, and Notifiable Data Breaches scheme reporting expectations. A platform that can't produce a branded, audit-ready report per client in 2026 creates manual work that eats the resale margin.
How this list is ranked
Six platforms made this list based on three factors that matter specifically to MSPs reselling training, not to a single in-house security team: depth of white-label branding (logo-only versus full custom domain and reports), multi-tenant architecture (technician access without cross-client data leakage), and fit with the compliance frameworks Australian MSP clients actually ask about — Essential Eight, APRA CPS 234, and the Notifiable Data Breaches scheme. Platforms built primarily for single-organisation buyers, however strong their content library, rank lower here even when they're well known globally.
The ranked list
1. Cyber Aware — the MSP-native pick
Cyber Aware is a security awareness training platform built for delivery through managed service providers rather than sold direct to a single security team. The architecture separates client tenants at the account level, which matters once a technician is managing training for 15 or 30 client organisations instead of one. For an MSP building a 2026 service catalogue around phishing simulation and compliance training, that separation is the difference between a scalable line item and a support headache.
Verdict: Buy for MSPs planning to resell training as a standing line item rather than a one-off project.
2. KnowBe4 — the market-leader pick
KnowBe4 runs one of the largest security awareness content libraries in the category and is a recognisable name to enterprise buyers evaluating vendors in 2026. That recognition cuts both ways for MSPs: it's an easy platform to justify to a client's board, but the underlying commercial model was built for direct enterprise sales, not reseller margin structures. MSPs report the branding controls and multi-tenant admin experience feel retrofitted rather than native.
Verdict: Hold — strong for direct enterprise deals, weaker fit if your business model is pure MSP resale.
3. Proofpoint — the enterprise-stack pick
Proofpoint's security awareness module sits inside a broader email security and threat intelligence stack, which is its strongest selling point for clients who already run Proofpoint for email filtering. That integration story doesn't help a smaller MSP client that just needs phishing simulations and a branded completion report. The commercial structure and onboarding overhead are built for large security teams, not a 20-seat client.
Verdict: Skip for MSPs whose client base skews under 100 seats per tenant; Consider if your clients already run Proofpoint email security.
4. Cythera — the compliance-first Australian pick
Cythera positions itself around compliance-driven security awareness for Australian mid-market and regulated clients, which puts it in direct competition with MSPs targeting the same segment. For an MSP whose book leans toward financial services or government-adjacent clients, that overlap is worth checking before proposing it as a resale line — some platforms in this segment sell direct rather than through channel partners.
Verdict: Consider, but confirm reseller terms before pitching it to compliance-sensitive clients.
5. Sentrient — the HR-compliance crossover pick
Sentrient covers broader HR and workplace compliance training alongside cyber content, which suits MSPs whose clients want one portal for security awareness and general compliance modules rather than two separate logins. That breadth is useful for a client with 50 staff and a compliance officer wearing three hats. It's a narrower fit for a client that only wants phishing simulation and nothing else.
Verdict: Consider for MSP clients that already buy HR compliance training and want to consolidate vendors.
6. Safetrac — the SMB compliance pick
Safetrac targets small and mid-size Australian businesses with compliance training modules that extend past cyber security into workplace conduct and privacy topics. For MSPs whose smallest clients need a lightweight compliance box ticked more than a phishing simulation program, this covers that gap. It's not built as an MSP reseller console first, so multi-tenant management is worth testing before rolling it out across a full client list.
Verdict: Consider for small, low-complexity clients only; Hold for anything past 100 seats per client.
Comparison table
| Platform | MSP fit | Branding depth | Compliance angle | Verdict |
|---|---|---|---|---|
| Cyber Aware | Built for MSP resale | Tenant-level branding | Essential Eight, NDB scheme | Buy |
| KnowBe4 | Enterprise-first | Retrofitted multi-tenant | Broad global library | Hold |
| Proofpoint | Enterprise-first | Stack-integrated | Email security overlap | Skip / Consider |
| Cythera | AU compliance-first | Vendor-dependent | APRA CPS 234 focus | Consider |
| Sentrient | HR-compliance crossover | Moderate | Workplace + cyber | Consider |
| Safetrac | SMB compliance | Moderate | Privacy + conduct | Consider / Hold |
Where to buy or resell it
- Confirm reseller or channel-partner terms exist before pitching any platform on this list — some vendors sell direct only, which kills the resale margin math.
- Ask for a demo tenant configured the way your actual client base looks: same seat counts, same branding requirements, before signing an annual contract in 2026.
- Check how client permission levels for MSP technicians are structured — a platform that gives every technician full access to every client tenant is a data-handling risk, not a convenience.
Multi-tenant architecture is the detail that separates a platform built for MSPs from one adapted for them after the fact. Read the multi-tenant security awareness platforms breakdown before signing anything longer than a 90-day pilot.
See Cyber Aware's MSP setup
Check how tenant branding and client separation work before you migrate a book of clients.
FAQ
What is a white label security awareness platform?
A white label security awareness platform lets an MSP rebrand the training portal, phishing simulations, and completion reports with its own logo and domain instead of the vendor's. In 2026, the strongest versions separate client tenants at the account level so technicians can manage dozens of clients without cross-client data exposure.
Is KnowBe4 good for MSPs reselling training?
KnowBe4 has one of the largest content libraries in the category but was built primarily for direct enterprise sales rather than MSP resale. MSPs managing many small client tenants often find the multi-tenant admin experience less native than platforms designed around channel delivery.
How much does a white label security awareness platform cost?
Pricing varies by seat count, tenant structure, and whether the vendor charges per-client branding fees, so check current pricing directly with each vendor rather than relying on a published list price. Reseller and channel terms often differ from the public pricing page.
Do I need multi-tenant support if I only have a few clients?
If you manage fewer than five clients, a simpler branded platform may work fine without full multi-tenant architecture. Once a book of clients grows past that, tenant separation becomes the feature that prevents technician access errors and data leakage between clients.
Can Proofpoint's security awareness module be white labeled?
Proofpoint's awareness training sits inside its broader email security stack and is built primarily for direct enterprise buyers, not MSP resale. It suits clients that already run Proofpoint for email filtering more than a general MSP client base.
What compliance frameworks matter for Australian MSP clients?
Australian MSP clients most commonly ask about Essential Eight alignment, APRA CPS 234 for financial services clients, and Notifiable Data Breaches scheme reporting. A platform that can generate branded, audit-ready reports against these frameworks per client saves manual reporting work in 2026.
How is Cyber Aware different from Cythera or Sentrient?
Cyber Aware is built specifically around MSP resale with tenant-level branding, while Cythera and Sentrient lean toward compliance-first delivery that sometimes competes directly with MSPs for the same client segment. Confirm reseller terms with any vendor before pitching it as a resale line.
Should I migrate existing clients off KnowBe4 to a white label platform?
Migration makes sense when branding, multi-tenant management, or reseller economics are actively costing you margin or client trust. Run a 90-day pilot with a subset of clients before moving a full book, since training history and phishing simulation baselines don't always transfer cleanly between platforms.
One last thing
The branding checkbox on a vendor's feature page rarely tells you whether white-labeling covers the client-facing report, not just the portal login screen. Ask for a sample report with your own branding on it before signing anything in 2026 — if the vendor can't produce one in the sales call, it can't produce one at renewal either.