Best overall for MSP resale: Cyber Aware. Best MSP-native platform: Phin Security. Best for enterprise-grade scale: KnowBe4. ESET Cybersecurity Awareness Training is a genuinely affordable training product — $25 per person per year for teams of 5-99 employees, with an extensive library of phishing simulation emails that reviewers rate highly — but it is built as a direct-to-business product, not an MSP resale platform. Managed service providers that need multi-tenant management, white-labelled branding and PSA-friendly reporting need a platform designed for that from day one.
Key takeaways
- ESET's Business plan costs $25 per person per year for 5-99 employees (from $125 for 5 users), and its Premium tier adds gamified content, phishing simulations, certification and an analytics dashboard from $250 for 10 users — competitive pricing, but a single-tenant buying model.
- ESET runs a partner and white-labelling program, but its published white-label scope covers endpoint, file, mail and gateway security products — not the Cybersecurity Awareness Training platform itself.
- Phin Security (founded 2019, Newark, Delaware) builds its entire awareness platform for MSPs: automated client onboarding, training management and phishing analysis workflows built around the managed-service model.
- KnowBe4 runs a formal partner program with seat-based pricing and brandable content, and its 2025 benchmark of 67.7 million simulations across 14.5 million users gives MSPs benchmark data no other vendor can match.
Why MSPs look for an ESET alternative
ESET Cybersecurity Awareness Training does its job for one company at a time. An MSP serving 15, 50 or 200 client tenants needs things a single-tenant training product does not ship: separate client views, per-tenant branding, consolidated cross-client reporting, and a way to enrol every new user at every client automatically. ESET's own partner materials describe white-labelling and OEM programs for its endpoint and gateway security products; the awareness training platform is not part of that published scope.
The second driver is margin structure. A $25 per person per year list price leaves little room for an MSP to build a service around the product. Platforms designed for resale are priced and packaged so the MSP keeps a service margin on top.
What makes the best MSP awareness platform
- Multi-tenant management — separate client environments with consolidated MSP-level reporting.
- White-labelling — the client sees the MSP's brand, not the vendor's.
- Automated onboarding — user syncing and overdue reminders that do not consume technician hours.
- Reseller economics — seat-based pricing that leaves a service margin.
Best ESET alternatives for MSPs at a glance
| Platform | Best for | Standout difference from ESET | Consideration |
|---|---|---|---|
| Cyber Aware | MSPs reselling under their own brand | White-label portals under the MSP's brand; pay-per-seat with no minimum; Australian scam content | Smaller international brand footprint |
| Phin Security | MSPs wanting an MSP-native tool | Entire platform built for managed service providers, from onboarding to email triage | Smaller content library than category leaders |
| KnowBe4 | MSPs serving enterprise clients | Formal partner program, brandable content and the category's largest benchmark dataset | Heavier platform and cost for small clients |
| NINJIO | MSPs wanting light monthly content | 90-second monthly episodes plus Sensei AI automation (launched March 2026) | Less admin configurability than full platforms |
1. Cyber Aware: best for white-label MSP resale
Cyber Aware's MSP model provisions a fully branded portal — the MSP's logo and colours on the client-facing side — with training, phishing simulations and human risk reporting delivered under the partner's brand. Pay-per-seat pricing with no minimum means a partner can serve a five-person client and a 500-person client on the same platform.
Cyber Aware pros:
- White-label branding is the default, not an enterprise upsell.
- Per-seat pricing with no minimum preserves margin on small clients.
- Simulation library built around Australian Cyber Security Centre scam tracking, including AI-generated lures and QR code phishing.
Cyber Aware cons:
- Smaller content library than KnowBe4's thousand-plus modules.
- Australia-first content may suit global clients less well.
Cyber Aware pricing: pay-per-seat with no minimum, quoted on request. Best for: MSPs that want to sell awareness training as their own branded service.
2. Phin Security: best MSP-native platform
Phin Security, founded in 2019 and based in Newark, Delaware, sells only to MSPs. Its platform automates training and simulation delivery across client bases, with tooling for client onboarding and for MSP technicians triaging reported phishing emails.
Phin Security pros:
- Every workflow is built around the managed-service model, not adapted to it.
- Automations reduce hands-on campaign management across many tenants.
Phin Security cons:
- Smaller content library and less brand recognition than the category leaders.
- Reporting is more basic than enterprise-focused tools.
Phin Security pricing: quoted per MSP and client seat. Best for: MSPs that want a purpose-built tool over a bigger brand.
3. KnowBe4: best for MSPs serving enterprise clients
KnowBe4 runs a formal partner program for resellers, with seat-based pricing and brandable content. Its 2025 Phishing by Industry benchmarking report analysed 67.7 million simulations across 14.5 million users and found the average phish-prone rate falling from 33.1% before training to 4.1% after twelve months — benchmark data an MSP can put in front of any client board.
KnowBe4 pros:
- Deepest content library and broadest language coverage in the category.
- Established partner program with a large MSP base.
KnowBe4 cons:
- Platform weight and cost are tuned for enterprise, not five-seat clients.
- US-centric compliance content as the default.
KnowBe4 pricing: quoted per seat through the partner program. Best for: MSPs whose client base includes large or regulated organisations.
4. NINJIO: best for light-touch client programs
NINJIO ships a new 90-second episode every month and added Sensei AI in March 2026 to automate phishing simulation creation, speed up reported-email analysis and add interactive voice-phishing training. Community discussions among MSPs name its white-labelling and content as reasons to shortlist it.
NINJIO pros:
- Fixed monthly content cadence requires little admin time per client.
- Sensei AI cuts the manual work of running simulations at scale.
NINJIO cons:
- Less admin configurability than full platforms.
- Episode-based content does not suit every client's learning style.
NINJIO pricing: quoted per seat. Best for: MSPs running lean programs across many small clients.
How we ranked
Platforms were scored on the four MSP criteria above: multi-tenant management, white-labelling, automated onboarding and reseller economics. Facts come from vendor sites, ESET's own partner pages, published reviews and the KnowBe4 2025 benchmark report. Vendors without published evidence of MSP resale capability were left out.
Which ESET alternative should MSPs choose?
Stay with ESET if you are buying training for your own internal team — its price and simulation library are competitive. If you are reselling to clients, pick the platform built for the model: Cyber Aware for white-label portals with Australian content, Phin Security for an MSP-native tool, KnowBe4 for enterprise clients, NINJIO for lean monthly programs. Compare platforms before committing.
FAQ
Why isn't ESET's training platform ideal for MSP resale? ESET's published white-labelling program covers its endpoint, file, mail and gateway security products; the Cybersecurity Awareness Training platform is sold as a direct-to-business product without a published multi-tenant resale structure.
How much does ESET awareness training cost? $25 per person per year for the Business plan covering 5-99 employees, from $125 for 5 users; the Premium tier starts at $250 for 10 users.
Which platform is best for white-labelling? Cyber Aware provisions fully branded portals under the MSP's brand as standard, and Phin Security is built MSP-native from the ground up.
Do MSPs need white-label training to resell? In practice yes — clients should associate the service with the MSP, and every MSP-focused buyer guide lists white-labelling as a core capability.